CAFE KOYA

KOYA is a Japanese-inspired cafe located in Stockholm. The atmosphere is cozy with an Asian style, combining playfulness with tasty pastries and fresh dishes. The project goal was to build their website from user research to a finished product and revamp their branding. The tools I used were HTML, CSS, JavaScript, and Adobe Illustrator. All details were hand-drawn in a playful spirit. CAFEKOYA.SE

BRANDING

The owner had different ideas about the feel of the branding but had a hard time expressing it visually, so I asked her to tell me in words how she wanted the logo to feel. Then I created different visual interpretations based on my vision of her words, and this is the one she chose.

MATCHA

Matcha has been at the core of Japanese tea culture since it came from China during the Middle Ages. The taste is powerful, with sweetness and very limited bitterness. It's a major specialty of the cafe and needed its own section on the website.

CAKE MAKING

To add a playful spirit, I included funny animals in the context, working in the cafe and helping out, so users felt a connection to the spirit of the baker and owner. The customers who tested the website often expressed "Oh, cute" or "Lovely" when they saw the pictures and were inspired to visit the cafe. Then I knew I had met the customers' and the owner's common ground.

PLAYFUL ICONS

The icons I made needed to match the style of the page and the hand-drawn pictures, so I created them in Adobe Illustrator. I think it's important to connect all the parts of what you are creating and make it seamless for the user so they feel trust.