E-COMMERCE

DOOROTHY

An MVP prototype connecting urban delivery to e-commerce data. The product was designed around contextual usage from different user roles, linking the Urban Delivery Hub to surface valuable insights for e-commerce stores.

ADMIN USER

The startup founders needed full control through an admin interface for managing data, users, and settings. The focus was on invoice handling, user management, file uploads, and providing a comprehensive overview of all data.

HUB USER

The hub user managed riders by coordinating routes and packing orders. The focus was on optimizing route efficiency to maximize the number of deliveries per day.

BRAND USER

This user role focused on customer data — tracking trends, monitoring abandoned carts, and managing order statuses.