EAT GREENER

This was a project in collaboration with Innovation Stockholm to create a product that motivates users to eat more sustainable food. The design was created in Figma. The target group was non-vegetarians because they can have the most impact by changing their eating habits from a meat-based to a plant-based diet. The goal of the product was to encourage non-vegetarians to adopt a more sustainable diet, as meat has a very high carbon footprint.

METHODOLOGY

Participatory design is a process involving different steps to produce a user-centered product. This was a very interesting method because users are involved throughout the process, but the designer still has a significant responsibility to curate the available information. The prototype was tested by users and modified according to their feedback in an iterative process.

WHAT I LEARNED

To identify the real problem and effectively reach the target group that needs motivation to change, it's important not to focus on the first group that comes to mind but to research which group you truly want to reach. In my case, I shifted focus from vegans to non-vegetarians, as they are the group that can make significant changes, rather than those who already understand the topic well.